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Viral Campaigns
Viral messages have a higher appreciation which can be used to
improve general ad campaign targeting and results, by "pre-seeding"
it with a viral campaign, this being an indirect promotion of the
message. According to recent UK specific research conducted by
Forrester viral marketing campaigns are on the grow with commission
from big names such as Sony, and Proctor and Gamble.
Read more of the Forrester report
here.
Selected Viral Ad Campaigns
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Evolution Into Beauty
Dove
Poignant transformation of a girl from the street to a
girl on the billboard – but at what cost? Cosmetic company
Dove gives us good reason to be sceptical about commercial
beauty.
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Pirelli's 'The Call'
Pirelli Film
In Pirelli’s first film by Antoine Fuqua, a night-time call
begins the fight between power and control, between John
Malkovich as the most powerful Vatican exorcist and Naomi
Campbell as a highly dangerous and seductive demon. |
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Citroën C4 Ad
Citroën
You met the dancing robot before. Now meet the machine that
becomes the Christopher Dean of the Citroën world.
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